The latest news on the API economy
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InviteBox, social referral program, allows merchants, bloggers, developers (and anybody else with a web presence) to refer friends and customers to recommended products. Users can take advantage of pre-determined referral offers (e.g. coupons, promo codes, free products, cash incentives, etc.) or create custom incentive programs. InviteBox offers all the needed moving parts from creating the referral program to implementation, and the analytics to measure success. Users can simply insert a widget into a website or utilize the Reward Callback API.
Our API directory now includes 54 widgets APIs. The newest is the Backplane Server API. The most popular, in terms of mashups, is the Google Homepage API. We list 101 Google Homepage mashups. Below you'll find some more stats from the directory, including the entire list of widgets APIs.
There are nearly 5,000 APIs. We can connect services and build just about anything. By "we," I mean developers. Regular people were left behind by what now seems like a passing fad, widgets. The web would benefit from a resurgence of widget-making and developers are just the sort to take advantage of the opportunity.
Yahoo has just released a cool new embeddable media player, Yahoo WebPlayer, that supports MP3 and WMA files, as well as multiple services like YouTube and Yahoo Video. Yahoo has also launched a whole new site to attract publishers and developers and to encourage them to use the player when publishing audio and video across the Web.
Tokbox, the online video communications platform, is on a roll. Earlier this year, we had reported how Tokbox decided to change it strategy from delivering an application to focusing on a pure API platform play. This paid rich dividends in an increase in number of partners taking to their platform and they moved later on enabling Video chat on Android and iOS devices. Tokbox has now gone one step further by implanting itself as a solid choice for enabling Video Chat on your site by targeting the millions of WordPress sites with a Wordpress plugin built on the TokBox OpenTok API.
No need to send your users off to get embed code, the snippet of text needed to include videos and other rich media in a web page. All you need is the original URL to the content and Embed.ly returns the HTML you need, along with plenty of other useful meta-data. And it supports an impressive list of over 100 sites.
In the wake of the Haiti earthquake Google has released an online application called Person Finder, which aims to provide a central database for those looking for or having information about anyone in Haiti.
Naspter is one of the most recognizable names in digital music, being one of the first music distribution platforms when it was released way back in 1999. After much controversy, and changing hands several times in the last 10 years, it is now owned by the US electronics retailed Best Buy. Now the technology behind Best Buy Remix, the open API for Best Buy's product catalog, has been released to the public with the Napster Access API (for technical details see our new Napster API profile).
Google Analytics, the feature-rich website analytics tool, has been available for free to web developers since 2006. However, access to the service has been completely browser-based, limiting the ability for developers to create new reporting tools, widgets, or clients for mobile devices. After a long wait, the popular service has finally opened up now that Google has announced the availability of the Analytics Data Export API (our Google Analytics API profile).
Google has announced several very interesting updates to its Book Search tools, including an embeddable viewer for book previews and a data API. These should open-up a wide range of book-related applications. This follows-up on Google's release in March when they launched the first API for Google Book Search, the Book Viewability API.
Magnify.net, a web service that allows individuals and companies to build and curate their own video channels and communities, has announced an API to enable developers to pull videos and data from their Magnify.net channels and integrate them into their own applications (details at our Magnify.net API Profile).
What happens when the API is technically secure but the environment, whether widget, web site or mashup, is not? Recent security breaches in MySpace and Yahoo, which led to the release of semi-embarrassing photos of prolific celebs Paris Hilton and Lindsay Lohan, points out the added opportunities for hackers in the open web.