The Latest News On The API Economy
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Gnip's Audience API promises to let brands and marketers glean real-time, in-the-moment data about audiences that convalesce around topics, events, or other users. The idea is to give companies as much information as possible about those with whom they might want to engage.
Snapchat, which recently surpassed Twitter in daily usage, has unveiled an API that allows advertisers to purchase Snapchat ads programmatically and at scale. Part of a broader launch of new ad offerings, Snapchat's Ads API could help the company grow its ad revenue and pave the way for an IPO.
Today Smaato, a global advertising platform for mobile publishers and app developers, announced an enhancement to its SPX publisher platform. Mobile publishers and app developers using Smaato to monetize their apps and mobile websites can access the platform through an easy-to-use API.
Customer experience affects both top and bottom lines. Research shows a modest shift in customer experience can increase product sales, reduce churn, and improve revenue. This article shows how to catch market trends early and act on them in time by effectively analyzing what customers are saying.
In this article we take a look at the features of LocationKit, a replacement library for iOS’ CLLocationManager and Android’s LocationManager. We explain how LocationKit can benefit location-aware mobile apps, and take you through the process of setting up and using LocationKit in your own app.
We've added twelve APIs to the ProgrammableWeb directory in categories such as Management, Surveys, Accounting, and Marketing, among others. One highlight today is the Google Consumer Surveys API allows users to create surveys with Web and mobile apps. Here's a rundown of the latest additions.
Microsoft has released the Windows Store analytics API. The API provides programmatic access to app analytics that previously required a log in to Dev Center and manual data retrieval. With the new API, developers can easily run reports for interested parties, and conduct deeper app data analysis.
IBM continues to push the boundaries of human-machine interaction with its Watson, machine-learning platform. A new set up APIs allow third party software and hardware to leverage the platform. Tone Analyzer, Emotion Analysis, Visual Recognition, and Expressive TTS arrive as the new Watson APIs.
In response to developer feedback, Twitter will soon add semantic versioning to its Ads API so that developers can more easily deal with new and deprecated features. Additionally, Twitter is increasing the time it supports deprecated versions of the Ads API from 30 to 90 days.
Analytics tools can provide the deep in-app insight that developers need in order to build, grow and monetize a successful app. This insight includes measuring performance, growing your audience and improving user experience. This article looks at how analytics tools can help you build your app.
A new API from Facebook will deliver recommendations to advertisers. The feedback should help advertisers create more successful campaigns. Facebook is offering insights on what works and what doesn't to help advertisers navigate the ins and outs of advertising on Facebook.
Google Analytics’ default sample threshold is set at 250,000 rows of data, after which a sample subset is used to represent the results of the whole. However, sampling saves processing time at the expense of accuracy, so this tutorial shows followers how to overcome GA’s sampling limitations.
Daily API RoundUp: PortaText, Carnival, Joysticket, Virgil Security, plus Shippo, Preact, Algorithmia, Slack SDKs
Four APIs have been added to the ProgrammableWeb directory in multiple categories including Marketing, Rewards and Messaging. Also new to the directory are SDKs for integrating Shippo shipping platform, and algorithm knowledge community Algorithmia. Here's a rundown of the latest additions.
A look at the new U.S. General Servisces Administration's Digital Registry API which compiles all 6,000+ social media accounts managed by U.S. Government agencies, and a look at six ways external developers can make use of the API to build innovative products and create new analytics services.1
AdWords Scripts gives developers a powerful tool for automating the management and reporting of AdWords campaigns from an embedded IDE within the AdWords UI. This tutorial teaches followers how to build an API wrapper for making calls to an external API, in this case, the HuffPost Pollster API.
Recent updates to Google’s Search Console API provide the opportunity to leverage fine-grained detail about your search query data using the power of Excel and Pivot Tables. This tutorial by Chris Liversidge guides followers through extracting and analysing data to drive marketing decisions.
This tutorial by Ryan Praskievicz on RyanPraski.com shows followers how to combine the data tracking power of Google Analytics with the data manipulation of Microsoft Excel by using Google Analytics API and Python to provide more actionable insight into website visitor data.
Daily API RoundUp: SemaMediaData, Kloudless, StarCraft2, Enchant, FeedSyndicate, Todoist, Ring Central
We've added seven APIs to the ProgrammableWeb directory in categories such as Advertising, Games, Customer Service, and Stocks, among others. Also added to the directory were SDKs for Todoist and Ring Central. Here, we summarize the new additions and how they can assist developers.
A number of ad tech sources reported that Snapchat has engaged select ad partners for an advertising API development. Snapchat declined to comment, but many have anticipated an advertising API from Snapchat. While an ad API makes sense, Snapchat has an unfortunate history with API vulnerabilities.
Business-to-developer marketing, or B2D, is less familiar than B2C or B2B marketing but just as--if not more--important for API providers. This article outlines some of the challenges faced when engaging with developers, as well as advice for how to go where the developers are.