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Snapchat Unveils Ads API

Snapchat, which recently surpassed Twitter in daily usage, has unveiled an API that allows advertisers to purchase Snapchat ads programmatically and at scale. Part of a broader launch of new ad offerings, Snapchat's Ads API could help the company grow its ad revenue and pave the way for an IPO.

How to Ensure App Growth Post Launch

So much buildup and anticipation goes into launching an app, but once the app has gone live your work is only just starting. Most app users leave an app within the first three months after download. This article offers tips on how to make sure your app thrives once it reaches the App Store.

Twitter Tweaks 140 Character Calculation

Twitter has announced major changes that will alter the way the company calculates 140 characters. Certain attachments, URLs, and handles will no longer count towards the character limit. Changes will allow users to use more words, and developers must prepare for the upcoming changes.