The latest news on the API economy
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Recent updates to Google’s Search Console API provide the opportunity to leverage fine-grained detail about your search query data using the power of Excel and Pivot Tables. This tutorial by Chris Liversidge guides followers through extracting and analysing data to drive marketing decisions.
Facebook hosted a develop conference in San Francisco Wednesday, its first such effort in three years. The event included not only new user-facing features in the giant social network, but a range of initiatives that should entice developers to look at Facebook with a new pair of money-tinted glasses.
WebMeUp, SEO solution provider, started pushing its SEO API during the second half of 2013. Developer adoption has been rapid; thus, WebMeUp dedicated more attention to the API and has now released some major enhancements. The new offering includes location based services and increased accuracy for rankings data.
Digital marketers will know the value of a good SEO (search engine optimisation) strategy and the ability to view and monitor marketing performance accordingly. BrightEdge is an enterprise grade SEO and content marketing platform that is run by SEO experts and provides a range of features and tools that make good performance and a strong ROI a reality. The BrightEdge API makes this functionality available to developers who may want to integrate it with other applications.
When it comes to SEO (search engine optimisation), the best way to get people to visit a website is to provide great content. Keywords, linking and other tricks aside, content is still king. For some website owners, generating regular written content is just not their thing, and in those cases, professional article writing services may be an option. Textbroker is an article writing service that makes use of its large database of knowledgable writers to create content specific to clients' needs. Textbroker has also released the Textbroker's API that makes it possible for third party applications to access data and manage the whole ordering process.
In the world of internet marketing, making sure your website is both visible and relevant amongst millions of others is key, and SEO (search engine optimisation) plays an important part in making sure this is the case. MySEOTool is one of the many SEO services around, but the its selling point is that there is a specific focus on the client and on making the process a simple and streamlined one. MySEOTool's API provides access to this functionality, allowing developers to integrate MySEOTool with other applications.
It's all well and good having a beautifully designed website with all the bells and whistles, but if it never comes up in a search or no-one even lands on it, it's really just wasting valuable cyber space. Web analytics platforms help to provide insight as to what kind of traffic a website is actually getting, and in turn, helps website owners or developers to make any necessary adjustments to increase traffic and user interaction. Positionly is one of these web analytics platforms. Positionly also provides the Positionly API that makes this functionality available to developers who may want to integrate it with other applications.
Our API directory now includes 45 SEO APIs. The newest is the SEOlytics API. The most popular, in terms of mashups, is the Google AdSense API. We list 77 Google AdSense mashups. Below you'll find some more stats from the directory, including the entire list of SEO APIs.
In order for a website to have any impact on the web, it has to be seen. Knowing how many people have visited the site and if it's effective enough to keep them coming back again and again is key. The world wide web is a densely populated jungle of competitors fighting for the consumer's attention, and in order to stay ahead of the pack, it's good to know the facts.
Prosperent (quickly growing ad network) and CloudFlare (content delivery network focused on low touch app launches) have announced a partnership aimed at quickly monetizing websites without complicated development work. The partnership is simple, seems obvious, and should intrigue developers across many markets. Most importantly, the partnership should create new ways for anybody/any company with an online presence to make money. Check out the PW profiles for the Prosperent API and the CloudFlare API.
While adoption and usage of APIs tends to vary widely across different vertical industries, the one segment that has benefited most from APIs is online media. Thanks to APIs, the cost of distributing online content has dropped significantly thanks to online properties that need to content to attract people to their sites.
Google has just launched a beta of the Affiliate Network Links API which allows publishers to look up link/banner data and create publisher-specific links in real time.
SEOmoz, a leader in SEO software, has offered link intelligence APIs for a few years (Mozscape being the latest). Although Mozscape has garnered high adoption rates (over 10 million requests/day), customer feedback uncovered shortcomings. SEOmoz now knows that 10 requests/second and a max of 50 URLs/batch "is not able to support everyone's use case." Accordingly, SEOmoz enhanced Mozscape API capabilities and is currently in beta. Although the beta is in its early stages, throughput has increased 400%.
SEOmoz recently provided an API to their search engine optimization service, and inevitably comparisons were made to Site Explorer, which is a similar service offered by Yahoo. In a field where stats are king, the 500 links offered by the free SEOmoz service seemed to come up short against the 1000 links offered by Site Explorer. That has now changed, with SEOmoz doubling their volume of data available with their free API.
Search Engine Optimization, or SEO, is vital to any successful website. The team at SEOmoz are experts in this field and now offer a number of premium SEO tools including the recently released Open Site Explorer, which provides a wealth of information on backlinks and link popularity. Now the same information available through Open Site Explorer can be accessed via their new API.
At the bottom of many blog posts (including this one) and website entries you're likely to find a widget that allows sharing to social sites or emailing to a friend. ShareThis competes with other systems like AddThis and SocialTwist to give publishers an easy-to-install sharing method.