The latest news on the API economy
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AdWords Scripts gives developers a powerful tool for automating the management and reporting of AdWords campaigns from an embedded IDE within the AdWords UI. This tutorial teaches followers how to build an API wrapper for making calls to an external API, in this case, the HuffPost Pollster API.
Six APIs were added to the ProgrammableWeb directory in categories including Recognition, Background, and Healthcare. Also added are several SDKs for email marketing firm Klaviyo, ecommerce service Whiplash, and one unofficial PHP SDK for the Marvel Comics API. Here's a rundown of the new additions.
A number of ad tech sources reported that Snapchat has engaged select ad partners for an advertising API development. Snapchat declined to comment, but many have anticipated an advertising API from Snapchat. While an ad API makes sense, Snapchat has an unfortunate history with API vulnerabilities.
Business-to-developer marketing, or B2D, is less familiar than B2C or B2B marketing but just as--if not more--important for API providers. This article outlines some of the challenges faced when engaging with developers, as well as advice for how to go where the developers are.
Casting a wide net is not the best strategy when it comes to marketing to developers. Segmentation answers a very important question: Whom do I need to target in order to make my product successful? In this article we recommend how to focus on the right developers to achieve your goals.
Six APIs have been added to the directory in categories such as Banking, Content Management, and Advertising. Included today is the Plone CMS API, which allows programmatic access to the open source content management system. Here, we summarize the new additions and how they can assist developers.
Earlier this year, Facebook launched an embedded video player. To ease integration between the player and third party websites, Facebook has now announced API access to the player. In addition to the API, Facebook now supports the oEmbed open standard, which simplifies embedding Facebook material.
Eight APIs have been added to the ProgrammableWeb directory in categories includings Recognition, Analytics, Wi-Fi, and Home Automation. Also new are SDKs for Mixpanel mobile analytics and Untappd, a social applicaiton for beer. Here's a summary of the new additions to the directory.
We've added seven APIs to the ProgrammableWeb directory in categories including Application Development, Video, Cloud, and Email. Featured is an API for use with Videolean professional video creation platform. Also new to the director are several Node.js frameworks. Here's a summary of what's new.
Marketing has changed in the digital world and APIs play a central role. We have more devices and channels than ever to connect with people and APIs are the way to connect those devices. This article, based on an APIcon talk, looks at what Digital Marketing is and how APIs help drive brand success.
Social video distribution platform Epoxy allows users to easily publish video content across multiple social networks from a single location. Recently, the company leveraged the Twitter video API’s native upload capability to provide a new feature for creators that enhances fan experience.
Seven APIs have been added to the ProgrammableWeb directory in categories such as Recognition, Products, and Calendars. Included are two APIs from Ditto Labs, which uses machine learning technology to allow users to analyze social media posts about their brands. Here's a summary of what is new.
Long a proven revenue channel for content publishers that have good visitor traffic, affiliate programs have always been subject to content growing stale. APIs allow merchants to supply real-time data to publishers and this article looks at how APIs are serving affiliate marketing programs today.
Microsoft announced a number of new API features within its Project Oxford artificial intelligence platform. The Face API was updated with facial hair and smile prediction. Other tools were officially opened up for public beta (e.g. spell check, CRIS, video editing, and more).
Visible Measures, a content advertising technology company, today announced the launch of the True Reach API, hoping to provide its advertising and technology partners access to Visible Measures’ database of five trillion data points on video content across more than 4,000 brands.
RealNetworks hopes wireless network operators around the globe will take advantage of its new RealTimes Stories SDK, which will allow carriers and developers to offer customers automated, cloud-based media management tools. The SDK and integrated API do most of the heavy lifting.
The stock photo site Unsplash recently launched APIs that grant users access to the site's entire library of over 30,000 high quality images. The API comes in two flavors: Unsplash Source and an entire JSON API. Unsplash launched a few years ago as a basic Tumblr blog.
We've added 15 APIs to the ProgrammableWeb directory under video, OCR, Human Resources, and other categories. Take a look at what's new in this summary.
Twitter has unveiled a new API suite that brands can use to gain insight into the performance of their content and the audiences they target.
Three APIs and several SDKs have been added to the ProgrammableWeb directory in categories such as Recognition, Content and Shipping. Here's a summary of the new additions.