The Latest News On The API Economy
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Microsoft has expanded its business application platform, Flow, to support Custom APIs and three new apps. Microsoft made the announcements at its Ignite 2016 event. As Microsoft continues to build its business application platform, more supported apps and more API connectivity will be essential.
Facebook launched v2.8 of its Graph API. Highlights include Custom Open Graph and the Marketing API updates. Facebook will deliver more Common Open Graph action types to relieve developers from having to create custom graph actions and objects. Marketing API updates give advertisers more control.
Finding an apartment in San Francisco’s notoriously competitive rental market is a challenge. The author of this tutorial created a mashup of the Slackbot API with maps and a Craigslist scraper to help him identify apartments that match his criteria as soon as they become available.
CrowdRiff has announced API access to its Visual Influence platform. API access to CrowdRiff features allow users to deliver user-generated photos and associated features to marketing products and campaigns. Features include social media search, calls to action, photo acquisition, and more.
Gnip's Audience API promises to let brands and marketers glean real-time, in-the-moment data about audiences that convalesce around topics, events, or other users. The idea is to give companies as much information as possible about those with whom they might want to engage.
We've added twelve APIs to the ProgrammableWeb directory in categories such as Management, Surveys, Accounting, and Marketing, among others. One highlight today is the Google Consumer Surveys API allows users to create surveys with Web and mobile apps. Here's a rundown of the latest additions.
Daily API RoundUp: PortaText, Carnival, Joysticket, Virgil Security, plus Shippo, Preact, Algorithmia, Slack SDKs
Four APIs have been added to the ProgrammableWeb directory in multiple categories including Marketing, Rewards and Messaging. Also new to the directory are SDKs for integrating Shippo shipping platform, and algorithm knowledge community Algorithmia. Here's a rundown of the latest additions.
AdWords Scripts gives developers a powerful tool for automating the management and reporting of AdWords campaigns from an embedded IDE within the AdWords UI. This tutorial teaches followers how to build an API wrapper for making calls to an external API, in this case, the HuffPost Pollster API.
Business-to-developer marketing, or B2D, is less familiar than B2C or B2B marketing but just as--if not more--important for API providers. This article outlines some of the challenges faced when engaging with developers, as well as advice for how to go where the developers are.
Casting a wide net is not the best strategy when it comes to marketing to developers. Segmentation answers a very important question: Whom do I need to target in order to make my product successful? In this article we recommend how to focus on the right developers to achieve your goals.
Marketing has changed in the digital world and APIs play a central role. We have more devices and channels than ever to connect with people and APIs are the way to connect those devices. This article, based on an APIcon talk, looks at what Digital Marketing is and how APIs help drive brand success.
Long a proven revenue channel for content publishers that have good visitor traffic, affiliate programs have always been subject to content growing stale. APIs allow merchants to supply real-time data to publishers and this article looks at how APIs are serving affiliate marketing programs today.
We've added eleven APIs to the ProgrammableWeb directory today in categories such as Mapping, Payments, and Real Estate. Here's a summary of what is new.
Twitter has unveiled a new API suite that brands can use to gain insight into the performance of their content and the audiences they target.
See how Kocomojo enabled marketers with the Google Maps API and beacons to create geo-targeted and hyper-local boundaries that trigger campaigns on customer smartphones.
Canto released the 10th version of its digital asset management product, Cumulus X. The release includes a revamped API that streamlines third-party integration.
We've added 15 APIs to the ProgrammableWeb directory today in Recognition, Sports, and Marketing categories, among others. Also added: client libraries for Buddycloud.
Instagram has opened the Instagram Ads API to a select group of marketing partners. The API allows businesses to publish digital ads on the Instagram photo-sharing network.
Lithuanian startup PlaceILive wants to offer a crowdsourced and open data review site for neighborhoods, including a Life Quality Index API that real estate agents can use.