The latest news on the API economy
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AdWords Scripts gives developers a powerful tool for automating the management and reporting of AdWords campaigns from an embedded IDE within the AdWords UI. This tutorial teaches followers how to build an API wrapper for making calls to an external API, in this case, the HuffPost Pollster API.
Business-to-developer marketing, or B2D, is less familiar than B2C or B2B marketing but just as--if not more--important for API providers. This article outlines some of the challenges faced when engaging with developers, as well as advice for how to go where the developers are.
Casting a wide net is not the best strategy when it comes to marketing to developers. Segmentation answers a very important question: Whom do I need to target in order to make my product successful? In this article we recommend how to focus on the right developers to achieve your goals.
Marketing has changed in the digital world and APIs play a central role. We have more devices and channels than ever to connect with people and APIs are the way to connect those devices. This article, based on an APIcon talk, looks at what Digital Marketing is and how APIs help drive brand success.
Long a proven revenue channel for content publishers that have good visitor traffic, affiliate programs have always been subject to content growing stale. APIs allow merchants to supply real-time data to publishers and this article looks at how APIs are serving affiliate marketing programs today.
We've added eleven APIs to the ProgrammableWeb directory today in categories such as Mapping, Payments, and Real Estate. Here's a summary of what is new.
Twitter has unveiled a new API suite that brands can use to gain insight into the performance of their content and the audiences they target.
See how Kocomojo enabled marketers with the Google Maps API and beacons to create geo-targeted and hyper-local boundaries that trigger campaigns on customer smartphones.
Canto released the 10th version of its digital asset management product, Cumulus X. The release includes a revamped API that streamlines third-party integration.
We've added 15 APIs to the ProgrammableWeb directory today in Recognition, Sports, and Marketing categories, among others. Also added: client libraries for Buddycloud.
Instagram has opened the Instagram Ads API to a select group of marketing partners. The API allows businesses to publish digital ads on the Instagram photo-sharing network.
Lithuanian startup PlaceILive wants to offer a crowdsourced and open data review site for neighborhoods, including a Life Quality Index API that real estate agents can use.
LeadSift has announced the official launch of the LeadSift Consumer Insights API which provides actionable business insights from social media audiences’ data.
We've added 10 APIs to the directory today in Travel, Government, and Real Estate categories, among others. Also new are Ruby and Python libraries for ActiveCampaign email API.
Developers will be able to point mobile shoppers directly to product purchasing pages, rather than generic landing pages, when they install new apps.
Pinterest has announced the launch of the Marketing Developer Partners (MDP) program, which provides two new APIs: an Ads API (beta) and a Content Publishing API.
Six APIs, two SDKs and Source Code samples have been added to the directory in categories such as Backend, IoT, Reference and Tools in the past day. Here are the highlights.