The latest news on the API economy
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Moxie Software has released Engage+,"the first social chat app that leverages Facebook’s social graph leveraging public profiles to target social visitors with unique proactive offers and provide agents with a rich set of social data." Until now, sales and customer service reps had access to limited customer data when interacting with customers via chat (e.g. customer name, purchase history, email, perhaps a few other data points). Engage+ utilizes Facebook's social graph to further understand and engage customers during chat conversations (e.g. age, brand likes, friends, mobile usage, and many more data points). Deeper profiling during a customer interaction allows companies to produce customized offers pinpointed at specific customers.
Messaging just got a lot more interesting to look at. Words say a lot, but a picture is worth a thousand of them; imagine the levels of communication that could be achieved using both. Doodle Republic is a messaging platform that provides the tools to create messages that include words and images. Basically, people chat by creating their own art and sending it to friends as a Chatoon. The Doodle Republic Chatoon API makes this functionality available to developers who may want to include it in other applications.
Hipmob is an easy-to-use mobile chat client that works to connect customers with customer service and support, in real time. It's a simple process of integrating the Hipmob library into the Android or iPhone app, then logging in to any Jabber or XMPP enabled IM client.
The company that turned away from 2 million users to focus on developers has announced a new way to integrate with its TokBox OpenTok API. The video chat platform is now available on iOS to create face-to-face applications. Using the new SDK, developers can integrate video chat into any iPhone, iPod Touch or iPad app.
TokBox, provider of the OpenTok video conferencing platform, has seen a surge in interest and activity since Google and Facebook stepped into the ring. Today the company has 13,370 developers building on its TokBox API. Since Google launched its video chatting “Hangouts” feature on June 28 developer interest in TokBox has doubled.
Two months ago TokBox gave up 2 million users to focus on its TokBox OpenTok API. The former video chat site instead wanted to make it easy for everyone to add video chat to their sites. The platform now has over 80 partners and is seeing great interest amongst developers. Today the company announced a move into making its video chat available on mobile devices.