The Latest News On The API Economy
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Email is one of the oldest mediums of communication on the Internet, and, for many companies, it's still one of the most important. Delivering email and tracking email campaigns reliably is crucial to success for countless businesses today.
As the number of APIs grows, more people are becoming familiar with the term. I had a taxi driver who knew about APIs, although that was in tech-heavy San Francisco. Despite becoming more known, "API" is not a term most mainstream users will use. Yet many of these same people are already asking for APIs—they’re just not using the term. Here are three ways mainstream users are asking for APIs.
Successful Twitter engagement is generally measured with the simple goal of gaining a high follower count, but true engagement doesn’t end with a follow-back—that is just the beginning. What you really need for success on Twitter is an ongoing conversation with like-minded individuals, folks who will provide informed feedback on your tweets, introduce you to their friends on Twitter who share your opinions and help spread your messages. This series of articles on engagement programming will show you how to use Twitter API 1.1 to move from simply following to truly engaging on Twitter.
In an effort to bring more mobile users into its fold, Constant Contact today announced five new mobile partners in its AppConnect program. The move gives Constant Contact customers access to a new set of mobile email marketing tools, such as mobile email list building, location-aware text check-ins and more.
MailZ, transactional email delivery service, offers the MailZ API to enable systems and applications to incorporate email response features. MailZ features enable third party apps to deliver single-recipient emails after integration with the MailZ API. MailZ supports a wide range of content management systems and email platforms. In addition to automated email responses, MailZ delivers analysis and tracking tools for a more powerful email response system.
DE-DE Group’s Birdseye Mail might be the first email client built purely for a tablet environment. Now, the Birdseye Mail API allows developers to integrate Birdseye Mail functionality with third party applications. App developers can take advantage of tablet-specific functionality and add rich email functionality to new and existing apps.
Email-list.com provides email marketing and social media tools for businesses. Recently the company announced an Email List API that gives visitors to your website access to counts and quotes on email lists.
Cloud Elements, a company that provides pre-built integrations into leading cloud services, has announced the availability of the Cloud Elements Messaging Hub which connects Twilio and SendGrid APIs together. This new service provides enterprises the ability to seamlessly send and receive messages via SMS or email.
SendGrid, a leading cloud-based email service, has announced that the company has joined the Google Cloud Platform Partner Program giving App Engine developers a trusted third-party and non-native option for adding transactional email management and delivery services to their applications. In addition, Google App Engine customers will have access to SendGrid APIs, real-time analytics and reporting all of which are powered by Google services infrastructure.
Ubivox, email marketing service, has released a number of its features via the Ubivox API. Ubivox allows marketers to create, track, and manage email marketing campaigns directly in a web browser. Because Ubivox is web-based, no additional software becomes necessary to create top notch campaigns. From simple email marketing to tips, to enterprise grade web based software tools, Ubivox aims to be the go to newsletter partner.
Newsweaver, communications software provider, offers the Newsweaver API, aimed at increasing intra-company or customer engagement through email campaigns. Newsweaver's platform utilizes homegrown microsite, segmentation, personalisation, in-depth reporting, and social media to encourage and increase engagement.
Our API directory now includes 37 campaign APIs. The newest is the Experian CheetahMail API. The most popular, in terms of mashups, is the LaunchBit API. We list 1 LaunchBit mashup. Below you'll find some more stats from the directory, including the entire list of campaign APIs.
Whispir, a platform that enables its users to send messages to various channels at the same time, provides the Whispir API designed to allow developers to embed any feature of the platform into any cloud-based web application. Users can send these high-volume messages that are tailored and targeted for each channel and recipient via SMS, voice, email, web, mobile, or social media.
For any business or website that relies on user or customer interaction, communication is important, and often the only point of contact a business may have with that customer is an email address. This is where email validation can lend a helping hand; as long as mail can be successfully sent to an address all is good, but if there's some issue causing failed delivery and other errors, better to know about it. Email Pie is a free, JSON API that provides a simple way to validate email addresses.
With work forces becoming increasingly more mobile, there is a need for businesses to have quick and easy communication lines with employees on the move. Being able to achieve this with existing enterprise and telecommunication infrastructure means companies can improve communication with staff without increasing costs. This was the idea behind the creation of Red Oxygen. It's a service that combines the functionality of email applications with the convenience and mobility of text messaging. With the help of Red Oxygen's API, sending text messages from an application or CRM is simple.
Railsware, creator of Mailtrap (email test environment), has released the Mailtrap API. Mailtrap provides a "fake" SMTP server so developers can test email environments without the need of actual customers or users. Mailtrap has proved a useful tool to the developer community; however, API access to Mailtrap features has been desired for third party integration. Mailtrap Product Manager, Pavel Pavlovsky, announced that numerous developers requested API access over the past year and Railsware is happy to announce its availability.
In a press release on 11 March 2013, Message Bus announced that its Message Bus Platform is now available for integration via Zapier's drag and drop API integration capabilities. This is exciting news for anyone trying to create efficient integrations and workflows that make sense for business but don't come with the associated efforts, long lead times and costs that custom API work entails.
Campaigner, leading email marketing services provider, has launched the Campaigner Elements API. The Elements API is intended to be integrated with analytics platforms to gain greater insight into subscriber behavior. Creating targets for email blasts is step one. The Elements API makes step two easier: narrowing focus to potential customers.
Contactually, an email driven CRM platform and contact solutions provider, has announced that the company has raised $1 million in seed funding largely due to venture capital firms Point Nine Capital and Boston Seed Capital. The company also announced the launch of the brand new Contactually API.