Denise Persson, a marketing expert for Apigee, explains why it is crucial for CMOs to consider involving APIs in ther business's marketing portfolio.
A conference focused solely on predictive APIs will summarize the current landscape and key players and discuss emerging trends in this API subsector.
First Data unveiled a Payeezy e-commerce platform, powered by the API management platform from Apigee, that has the potential to alter the mobile e-commerce landscape.
BBC Worldwide chooses Apigee Edge to manage its store traffic. API-based GroundWork Network Hub for Software defined networks is launched.
Coca-Cola plans to launch a new developer site to simplify the process of accessing and using the company's internal and public facing APIs.
Apigee's new Zetta open source Internet of Things platform tries to solve the problem of getting devices to speak directly to each other.
Reverb has released Swagger 2.0, a next-generation API interface that solves the problem of machine-to-machine communication, particularly with cloud services.
Philips Hue light globes have a unique local API and hub system that allows developers to create apps for the home. Kevin Toms from Philips discusses its developer program.