In its latest API partnership, Walgreen Co. hopes that rewarding customers with points for measuring their blood pressure will inspire more loyalty.
Denise Persson, a marketing expert for Apigee, explains why it is crucial for CMOs to consider involving APIs in ther business's marketing portfolio.
Live migration is predicted to be coming to AWS. Walgreens announces API developer contest.
Walgreen's newest API rewards users for maintaining a healthy lifestyle. Developers now have a chance to submit mashups that consume the API for a chance to win cash prizes.
3scale and API Evangelist's next API Strategy and Practice Conference will be held Sept. 24-26 in Chicago. The focus is on how established brands are mainstreaming APIs.