Facebook Resources
| Up to Social Dashboard |
Essential reading list for understanding the Facebook Platform
| Social App Design | |
|---|---|
| Facebook viral marketing: When and why do apps "jump the shark?" | Analysis of why social applications hit a natural limit in active users |
| Visualizing Social Software Best Practices: Three Approaches | Visuals of relationship types in social networks, Google's social best practices, and design examples |
| 11 Ways to Create Brand Gravity in Social Networks | Advice on how to structure and measure your application for success |
| Facebook v. Open Social | Detailed comparison for thinking out apps in Facebook versus OpenSocial |
| Doc Searls Weblog: Too much face(book) time | Problems inherent in a walled garden |
| About Facebook | Atlantic Magazine analysis of Facebook's appeal |
| The Zen of Poke: A Facebook Story | How the ambiguity of the Facebook poke can evolve into a natural form of communication |
| Concepts of social advertising | Slideshow from ad network company socialmedia on the concepts of Social Advertising |
| Facebook, Defined Networks, and the Inverse of Metcalfe's Law | Diminishing returns on social networks as the size of the network grows |
| Viral Techniques | |
| Facebook Metric Patterns | Video from Stanford class on the social patterns used in successful Facebook applications |
| Do you know what Widgets, Applications, and Canvas Pages are? | Video interview with Rodney Rumford of FaceReviews on Facebook basics and business objectives of companies being on Facebook |
| The Stanford Facebook Class: Persuasive Apps & Metrics | Stanford class about Facebook viral design that launched 5 top-100 apps |
| Graphic Social - Application Design | Slideshow from RockYou on how to design, measure, and test the virality of an application |
| Facebook Applications And Ecosystem Face Reviews | Slideshow on how to use Fb touch points and tools to build a successful app |
| New data on Facebook application virality | Availability of referrer statistics to gauge the virality of an application |
| The Facebook Platform: Apps, APIs, & The Social Graph | Slideshow presentation from RockYou about basic Fb application design |
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