There are a number of advertising networks available for mobile applications, but game company Tap Me is creating one specifically for game developers. Tap Me has launched its iPhone SDK today, with plans to support other platforms soon, including a generic API that will allow developers full control of how advertisements are included in their games. Rather than simply provide display advertising, Tap Me ties the ads into in-game actions, with brands able to be integrated deeper into games.
Twitter has been carefully rolling out its Promoted Tweets service, which it first announced in April at its Chirp conference. Now these advertisements are being included in some users' timelines on Twitter application HootSuite, according to both companies. Twitter already added Promoted Tweets to its searches.