December 2, 2011
Genability was founded in 2010 with a simple goal: "to empower consumers and producers to choose cleaner, cheaper power." To reach its goal, Genability created and utilizes tools to gain insight into electricity usage. Genability now looks to focus its tools specifically at solar energy after becoming a SunShot Awardee. The Department of Energy (DOE)'s SunShot Initiative "aims to drive solar to cost-competition with other energy sources by 2020." The $500,000 award allows Genability to develop the Genability API as well as "Data tools to instantly and accurately calculate and optimize the savings of implementing solar PV."
The biggest value that WattzOn is offering through its WattzOn API is access to its “Embodied Energy Database” (EED). This database seeks to detail the amount of energy required to manufacture, transport, use, and dispose of all our stuff. The idea is that if we knew the embodied energy in all the items we use, we could make better consumption choices, avoiding those items with unexpectedly high embodied energy.