July 15, 2014
Google has just announced that over 40 new metrics and dimensions have been added to the Google Analytics API. The new data points can be queried using the Core Reporting API and allow developers to create reports similar to those found in the Google Analytics Web interface.
TD Ameritrade's open API, Veo, has been used to offer greater insight to traders through integration with third party applications and its own trading services (e.g. service accounts, process client data, money on demand, etc.). However, TD Ameritrade may have shown its true belief in the power of APIs with its acquisition of iRebal. By integrating iRebal's rebalancing software with the Veo API, TD Ameritrade is able to remove tedious, manual processes that typically appear with rebalancing.
This tutorial by Ryan Praskievicz on RyanPraski.com shows followers how to combine the data tracking power of Google Analytics with the data manipulation of Microsoft Excel by using Google Analytics API and Python to provide more actionable insight into website visitor data.