Ocutag, a division of Ricoh Innovations, aims to help apps deliver content to users taking photos. Their aim is to herald a new model of retail. App designers upload images and tag them with information. When users snap pics of the same thing in reality, information can be delivered through the app, such as that appearing in the graphic of the scarf below: where to buy it, details about it, local stores that carry it. What information is delivered is up to the company with the app. The company provides the Ocutag API for integration.
Last week, TextMaster launched an API that allows developers to integrate copywriting, translation, and proofreading services directly into an application or tool. From blogging platforms to e-commerce companies, any company or individual that needs a second pair of eyes to review content can utilize TextMaster's API. TextMaster CEO, Benoît Laurent, commented: "Potentially any company can need our services to translate a website or to write a brochure or a newsletter.”
Gnomedex, the annual tech conference in Seattle hosted by Chris Pirillo, and Microsoft Live Search, are teaming up to sponsor a developer's contest dubbed "Will Code for Green" where judges will accept mashup entries in two categories: Economy and Ecology.