September 23, 2009
It is not uncommon to hear services promoting themselves as having more bandwidth, more storage and more speed. Despite this services like Twitter and SMS are incredibly popular despite only being able to send one or two sentences at a time. The economy of these messaging services has made URL shortening services like bit.ly necessary. Given its integration into 3rd party sites, it’s not surprising that bit.ly also has an accompanying API, which has just gotten an overhaul with version 3.
Link shortening is no longer just something you do to fit into tweets or keep emails from wrapping. For many, especially those in marketing, it's also a great way to track clicks as their content gets spread across the web. BudURL keeps its focus on fulfilling the link shortening needs of businesses. And now it's added a professional version with custom URLs, analytics and a BudURL.Pro API to access it all.
The article focuses on URL-Shortener APIs that appear in ProgrammableWeb's API directory. It includes Proofeditors.com and the popular Bit.ly API. Special features of the APIs include added security, special tools, and shortening for unique platforms. Also listed: 32 Bit.ly mashups.