Personalization tools have long existed allowing marketers to custom tailor online marketing to consumers. However, business to business marketing has eluded personalization tools until Demandbase created its Real-time Identification service: a "service [that] bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time." Now, Demandbase is making its Real-time Identification platform available to third party developers via an the Demandbase API.
API aggregation service SumAll has released a new GitHub API integration allowing businesses to track team productivity and better monitor the full bug tracking development lifecycle. The new integration is a clear example of the value that aggregating various APIs into one visual data layer can bring to the enterprise and to small business.