Personalization tools have long existed allowing marketers to custom tailor online marketing to consumers. However, business to business marketing has eluded personalization tools until Demandbase created its Real-time Identification service: a "service [that] bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time." Now, Demandbase is making its Real-time Identification platform available to third party developers via an the Demandbase API.
Handshake, sales order processing platform, offers the Handshake API that allows developers to integrate Handshake with third party applications and services. Handshake allows users to write, accept, and sync orders across any device or server running the Handshake platform. Additionally, Handshake supports barcode scanning for more streamlined order processing.