API aggregation service SumAll has released a new GitHub API integration allowing businesses to track team productivity and better monitor the full bug tracking development lifecycle. The new integration is a clear example of the value that aggregating various APIs into one visual data layer can bring to the enterprise and to small business.
Personalization tools have long existed allowing marketers to custom tailor online marketing to consumers. However, business to business marketing has eluded personalization tools until Demandbase created its Real-time Identification service: a "service [that] bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time." Now, Demandbase is making its Real-time Identification platform available to third party developers via an the Demandbase API.