You can't catch a fish without enticing bait. It's a fact; incentive gets people to take action. When it comes to the web, every company wants to get potential customers or fans to interact with their brand and demonstrate loyalty, and the best way to do that is to offer users something exciting for their efforts. Push Entertainment is a service that offers a range of loyalty applications for consumer brands. The company also provides an API that allows developers access to this data.
Facebook is planning to update its Open Graph API to enhance the ability of developers to integrate location-based data to user’s newsfeeds and posts. Facebook announced its intention to develop this feature at the Where 2012 Conference in San Francisco last week.
Stack Overflow, the innovative and popular programming question and answer service, is planning to open an API. In keeping with their community-centric approach, they are asking developers for input on what features should be included in their API.