July 28, 2011
Two Oregon entrepreneurs, Jake Weatherly and David Shear were having trouble expanding on an huge opportunity selling software to college students. Of the 3.2 million youth age 16 to 24 who graduated from high school between January and October 2010, about 2.2 million or 68.1 percent, are enrolled in colleges and universities. To Weatherly and Shear, these 2.2 million students represent not just today’s software users, they represent the market of tomorrow. Talk to the Gillette or Visa about the power of building brand awareness with college students and you’ll understand the untapped buying power within the 2.2 million U.S. college and university students.
The push notification and in app purchase enabler, Urban Airship, has added a long-expected feature to its Urban Airship API. Users can now segment audiences by location using technology Urban Airship acquired from SimpleGeo.
The CastingWords API allows you to put their 100% human transcription service into your company's workflow. The API's technical webpage describes the API as "RESTish," with responses returned in a variety of formats. The site states that, "The goal is not to follow REST's practices closely, but rather to make an easy API to get up to speed with using a dynamic language or curl.