The API economy is only going to be as strong as the quality of the APIs that enable it. Unfortunately, not all APIs are created equal in terms of quality, which collectively tends to act like a drag on the API economy.
Staying in touch with customers is essential to building lucrative relationships and encouraging repeat business. With hundreds of jobs or sales on the go, and countless emails arriving in the inbox daily, it can become easy for companies to let some slip through the cracks. Contactually is a customer relationship management system, designed to provide businesses with a tool that helps them to stay relevant in their customers' lives. Contactually's API allows third party developers to access this functionality and integrate it with other applications.