During the keynote presentation today at Google I/O, Google announced the private beta release of Wave (our Google Wave API Profile), a new online communication and collaboration tool that allows for real time information exchange and much more.
Strutta provides a platform to "engage your audience and convert fans to customers." It does this by launching and managing contests, sweepstakes, coupons, promotions, and by providing the Strutta API. For example, Crate & Barrel ran a wedding contest to drive couples to set up their wedding registries at the company, and featured friends and families of the contestants voting on the results to generate increased customer involvement.
A look at some of the APIs, SDKs and tools available from six leading social networking companies, as well as examples of apps that are leveraging the power of these platforms.