Sometimes we forget what the real purpose of all this fancy technology is. And what is that? To make our real lives easier. Mashups often help with that, allowing us to do such simple things as find a good beer, our favorite music artists, where the streetcars are, or where a park is.
Google has added one of the most popular features of its consumer Google Maps product to the Google Maps API. Predictive travel time is oft-used by consumers to find best routes, and avoid traffic. Now, developers have access to the feature and can integrate the functionality into third party apps.