Sometimes we forget what the real purpose of all this fancy technology is. And what is that? To make our real lives easier. Mashups often help with that, allowing us to do such simple things as find a good beer, our favorite music artists, where the streetcars are, or where a park is.
Sometimes it takes a little human intervention to make semantic applications easier to build. The Guardian newspaper has augmented its Open Platform API with unique identifiers for bands and books. In turn, the company has simplified the process of creating a mashup that uses multiple sources to focus on a single work, which may help its content spread farther.
It's surely a sign of APIs growing up when enterprise vendors are building tools to utilize them. Business management solutions company SAP AG has a new solution that helps businesses and organizations gain insights into market trends and customer sentiment in real-time. The "SAP Rapid-Deployment Solution for Sentiment Intelligence with SAP HANA" loads text data from any Web Channel that has a publicly available API. Once the data is into its system, SAP's software takes over.