Micro-commerce is an emerging global trend, from the microcredit pioneered by Nobel Prize winner Muhammad Yunus, to micropayment systems offered by companies like ZayPay. ZayPay is used for payments for online services, game sites, dating sites, and others. And now they have an API.
Two of the biggest brands in local search are partnering and they're using open APIs to do it. Citysearch is including sponsored ads from YP.com (Yellow Pages) in its CityGrid ad network (our CityGrid API profile). Additionally, Citysearch reviews show up across the YP.com website.