The marriage of Internet and Telephony has seen tremendous activity over the last year with several products allowing you to create telephony applications. Creating interactive voice response (IVR) applications has been difficult in the past, but with several cloud offerings, developers are being spoiled with choices. QuickFuse, an offering from telephony provider Plum Voice, is no exception.
Response Tap, leader in voice-centric marketing technology, recently released the Response Tap API. The Response Tap API enables developers to include Response Tap's number provisioning, call features, and reporting features within third party apps. Response Tap's proprietary software allows companies to track a caller's actions on a website before, during, and after a call. Such tracking technology provides better understanding of marketing activities.