This tutorial is based on code created at the [App Developer Conference Conference and Hackathon](http://appdevconf.engagedigital.com) in Santa Clara, CA as a result of about 4 hours of hack time. Thus, it is extremely rough, though it should serve as a good starting point for working with both [AppMobi](http://www.appmobi.com) and the [SendGrid API](http://docs.sendgrid.com/documentation/api). This code has been tested on a MacBook Air running Lion. The iOS portion was tested using an iPhone 4s using the AppMobi labs iPhone app.
This program will allow you to send an email within your iPhone or Android app, view rudimentary account statistics and receive a SMS message when a link is clicked in your email.
Here is an interview with Jeh Daruwala, CEO of Yactraq.com . Their work brings machine learning and natural language processing to the potentially blockbuster world of online videos for targeting of ads based on behaviour. Thus the ads are less spammy, much more relevant, and a win-win for audiences, advertisers and content channels.