AddThis, a leading social infrastructure and analytics platform, has just announced the release of Social Brand Advocates, a new managed marketing service created to help companies connect and engage with consumers that are loyal and enthusiastic about their brands. In addition to marketing services, AddThis offers social plugins, analytics and consumer engagement tools as well as a variety of APIs and SDKs that allow developers to integrate the AddThis platform into websites and applications.
During undergrad, I worked on a few side projects, with most of them using some sort of social-networking API. It was great learning some new skills and at the same time it was rewarding to tap into the vast networks of established sites such as Facebook and Twitter. Cue to postgrad and I had to complete a research component as part of my course requirements. With a nudge from my supervisor I asked the question: "Is it viable to have a generic social networking API? Will it be useful?"