API management platform and enterprise software architecture specialists SOA Software have announced a new partnership with digital commerce specialists Elastic Path, aimed at supporting enterprises to improve their digital sales funnels with the help of APIs. The news comes as pre-conference workshops get underway this afternoon (San Francisco time), and signaling how key API providers are already leveraging the start of API Strategy and Conference to share industry announcements.
Zinc bridges the gap between bloggers and content creators and the retailers that sell the products reviewed and covered. The Zinc API allows anyone with an online presence to add a few lines of code to a site or app and seamlessly add ordering functionality. Zinc integrates with various online retailers; so, readers/consumers no longer need to leave a site to order a product from a major online retailer.