Sustaining an effective engagement campaign can take a surprising amount of work. You could limit yourself to following the leads from the data you collect, but following without interacting first will get you a very low follow-back ratio. More importantly, if you follow and then forget people, they may follow back, but they’ll soon forget you. A high number of followers who don’t reply to, mention or retweet your account are of no value. True engagement is long-term and repetitive.
Gnip, a social media data aggregation platform and social media API, has announced that the company has added six new social data sources to the Gnip Enterprise Data Collector product. The six public APIs that have been added to the platform include bitly, Instagram, Reddit, Stack Overflow, Panaramio and Plurk.