Twitter, Facebook and LinkedIn have some new company. The Klout API is launching a new service to "sign in with Klout." Called KloutPass, it gives developers access to user influence data at the moment someone signs in. It also gives Klout the opportunity to be a stealthy player in the coming identity wars.
You are shopping online and want to send a gift. But do you really want to have the retailer send one of those typed out cards with it? Sure, it includes your personal message but it just makes the recipient miss your handwriting and the ink. Sociagram offers online retailers an interesting alternative: the ability for their customers to add a video message. In many cases, that might be a a leap ahead from a pen and ink note--especially in my handwriting. The Sociagram API is the tool for retailers to use the service on their site. There are 15 APIs under "gift" in our API directory, but this could be the first to offer a "social video" twist to the topic.