October 3, 2012
In an agile world where the majority of application development is now iterative the testing of applications has never been more important. After all, the impact of single undiscovered error can now be easily compounded through multiple iterations of an application; making it that much harder and expensive to discover and fix later on.
Whether we like it or not, social media is a powerful marketing tool, and what people are saying about a brand or business can have a noticeable effect; good or bad. What would be really beneficial, is if businesses could be notified immediately whenever their product or brand was mentioned on a social media platform or elsewhere on the web, allowing them to act accordingly. Enter Mention. It's created to do exactly that - allow users to follow mentions online. Mention also provides the Mention API that allows developers to integrate this functionality with other applications.