At the Enterprise Connect 2014 conference today Cisco announced it will be working more closely with Google to integrate conferencing services with various Google APIs. Rowan Trollope, Cisco senior vice president for collaboration, and Rajen Sheth, a product manager for Google Enterprise, took the stage to show a prototype of the Cisco Webex conferencing service running on a Chromebook. In the future, Cisco and Google will make it possible to launch WebEx directly from Google Calendar and start an instant meeting from the Google Contact Card and the Google People widget. Users will also be able to connect with others by clicking on phone numbers or extensions displayed in Gmail or Google Apps.
With huge budgets spent on marketing, it's probably a good idea to keep track of which marketing avenues are working and which aren't. Call Tracking Metrics is a simple telephone call tracking service that aims at helping users link incoming calls to specific marketing campaigns and in so doing, easily track and analyze the amount of calls received due to that particular campaign. The Call Tracking Metrics API provides access to this functionality.
The marriage of Internet and Telephony has seen tremendous activity over the last year with several products allowing you to create telephony applications. Creating interactive voice response (IVR) applications has been difficult in the past, but with several cloud offerings, developers are being spoiled with choices. QuickFuse, an offering from telephony provider Plum Voice, is no exception.