More and more consumers are using a second device (usually a mobile device such as a smartphone or tablet) while watching television. Many consumers are using their "second-screen" to update their Facebook status, post on Twitter, chat with friends or engage in other online social activities.
Soon after HeiaHeia was founded by Olli Oksanen, Jussi Räisänen and Ivan Kuznetsov, the company became a hit in its home country of Finland. Boasting more than 175,000 users in Finland alone, this social workout forum has shown how powerful making things social and simple really is. The HeiaHeia platform allows users to track workouts ranging from over 400 different activities and share their accomplishments with other users. The Company has released the HeiaHeia API which will make it easier for business’ to integrate HeiaHeia into their workflow.
Google Buzz is a new service that takes aim at Facebook and Twitter by providing the ability to post links, photos and status updates directly from your Gmail account. And right off the bat Google has released the accompanying API.