Topsy, a leading social analytics solutions provider, has just announced the launch of a brand new set of social data APIs that have been added to Topsy API Services. The new set of APIs allow developers to integrate social metrics, insights, and content from any time period or in real time directly into applications.
Social Data has become critical to developing business strategies, marketing brands and products, and gaining insights into consumers' thought processes and buying patterns. The availability of real-time social data, along with the growing trend of Data as a Service (DaaS), has led to the development of platforms that provide business-critical social data on demand. Many platforms not only provide access to streams of social data, but incorporate business intelligence (BI) technologies and analytics capabilities as well.