In 2011, we learned that even our cars and trucks were going "social" when Salesforce.com announced its partnership with Toyota. However, the social capabilities of the partnership were limited in scope (car diagnostics, tune up reminders, etc.). What if your car could prevent you from driving a certain route because it knew what areas were traffic-heavy? That car sounds "social" in a fuller sense; it might be possible with the new Beat the Traffic API.
With so many people glued to their smart phones these days, text message marketing simply makes sense. Done right, it’s easy, personable and gets the word out instantly. Slick Text is on-board with the idea. The mobile marketing company has just released the Slick Text API that enables third-party developers to integrate its text message service into their own products.