August 20, 2012
Personalization tools have long existed allowing marketers to custom tailor online marketing to consumers. However, business to business marketing has eluded personalization tools until Demandbase created its Real-time Identification service: a "service [that] bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time." Now, Demandbase is making its Real-time Identification platform available to third party developers via an the Demandbase API.
Did you ever want to have a quick-and-easy way to test-out an API without having to write code? Now with the YouTube API you can. They now offer developers this web-based interactive form which lets you explore and interact with the YouTube API. You can setup and test API calls directly: choose operations, specify parameters, and see the Atom, RSS or JSON results.