In order to get a campaign or project off the ground quickly and efficiently, careful management of the creative and technical process is essential in order to avoid big mistakes and missed deadlines. And, of course, the very thing that holds it all together is clear communication. That's where an app like Convo is really handy - it's a cloud-based, interactive workspace for business, where teams can collaborate and have real-time conversations. Convo's API makes it possible for this functionality to be integrated with other applications.
Last month, ProgrammableWeb reported that HootSuite was one of five companies to partner with Twitter and has integrated the Twitter Ads API into a limited beta version of HootSuite Enterprise. This week, HootSuite announced the launch of the HootSuite Developer Program which offers developers the opportunity to create high quality social media apps using the HootSuite platform.