Application Development, Social, Application Development, Social, Application Development, Social, Application Development
July 23, 2008
Single purpose API
Gowalla, Foursquare, Yelp, Facebook Places, the list goes on. There's certainly no shortage of methods to tell people where you are and what you're doing while you're there. Startup Whatser, built on the SoGeo API for location-based apps, has jumped into the ring with a different approach to check-in services: to be useful.
There are now 700 social mashups in our mashup directory. Social apps are growing quickly, as we noted when the directory reached 5,000 total mashups. Social mashups now make up 9% of the directory, up from less than 3% in 2008. The growth has been pushed forward primarily by two social stalwarts: the Twitter API and the Facebook API.
AddThis, a leading social infrastructure and analytics platform, has just announced the release of Social Brand Advocates, a new managed marketing service created to help companies connect and engage with consumers that are loyal and enthusiastic about their brands. In addition to marketing services, AddThis offers social plugins, analytics and consumer engagement tools as well as a variety of APIs and SDKs that allow developers to integrate the AddThis platform into websites and applications.