5 Ways To Increase Developer Onboarding

Having developers adopt an API can be a difficult task, but one that can be overcome by framing the API as a product, with developers being the number one customer. If an API provider is noticing a lag in general interest, it could be due to any one of 5 major problems.

First, the API signup process should be concise yet informative. The "3:30:3" rule states that the API's purpose should be understood in 3 seconds, the endpoint identified in 30 seconds, and a developer should be able to create an account and call the system in 3 minutes. Having a sandbox can make or break a developer's interest. This is a great way to mimic calls and features to test before a live usage. Documentation should explicitly lay out all methods, parameters, and responses, mentioning input and output formats, authorization, and a clearly defined terms agreement.

Troubleshooting should include a forum, status page, or console for immediate technical support, and communication should encourage open dialogues using social networks, email, and a blog to regularly communicate release notifications and status changes. By using these tips, an API's ecosystem can thrive under the right conditions specifically designed to entice developer engagement. 

Original Article

5 Reasons Why Developers are not Using your API

Bill Doerrfeld I am a consultant that specializes in API economy research & content creation for developer-centric programs. I study Application Programming Interfaces (APIs) and related tech and develop content [eBooks, blogs, whitepapers, graphic design] paired with high-impact publishing strategies. I live and work in Seattle, and spend most of my time as Editor in Chief for Nordic APIs, a blog and knowledge center for API providers. For a time I was a Directory Manager & Associate Editor at ProgrammableWeb, and still add new APIs to the directory every now and then. Drop me a line at bill@doerrfeld.io. Let's connect on Twitter at @DoerrfeldBill, or follow me on LinkedIn.

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