Do you have a online product or service that offers an API, or perhaps you are considering offering an API? If so, the new startup Mashery wants to talk to you. Launched yesterday, their service is designed to provide an out-the-box hosted solution provisioning and managing APIs. This includes a lot of the often under-appreciated details that make providing an API actually deliver results such as developer community tools -- forums, dev blog and news, wikis, documentation, etc -- as well as infrastructure tools for API metering, developer key management, and metrics. The API provider still delivers the core API, Mashery aides with the rest of the key scaffolding. Below is a screenshot of an API metrics report:
Mashery is offering a base FreeMash service and a fee-based ProMash service. The latter offers the more advanced features such as rate limiting and richer metrics. Estimated costs is between $10-15K per year. For more details on the product see Marshall Kirkpatrick's review at TechCrunch and Dan Farber's ZDNet summary. Interesting that it is a mashup in itself: they run on top of Amazon's S3 and EC2 services. So, Mashery now has this entry in the listings here. As "offering an API" becomes a checklist item that most online services will be expected to offer, there will be a growing demand for help in making these APIs successful.