API Spotlight: Tumbz, Paddle, and SiteScout APIs

Matthew Scott
Jul. 27 2013, 10:00AM EDT

Of the many APIs we published this week, twelve were highlighted on the blog by our team of writers. In this post, we’ll shine a spotlight on those twelve, which include the Tumbz API. Tumbz takes the idea of customer reviews to the next level by making it more customized to the individual. Instead of having an average rating from everyone, Tumbz allows its users to see the ratings of people they respect, have similar interests to, or generally agree with. The Tumbz API simply makes this functionality available to developers. To learn more about the Tumbz API visit the Tumbz site as well as the Tumbz API blog post.

Textalytics is a text mining service taking a unique approach to their newly released suit of REST based APIs. The company believes text mining needs will vary from industry to industry. Therefore, each API is slightly different from the next, allowing various industries to take the most applicable version and then further customize it to fit their needs.  However, the basic functionality of identifying words, and their contextual meanings, are relatively the same. To learn more about the specific APIs visit the Textalytics site as well as the Textalytics API blog post.

RepliconReplicon is a leading provider of cloud time tracking applications. Specifically, the company provides increased visibility into time, resource, and project data along with real-time analytics to help business cut costs and increase performance. The Replicon API was released to give developers the ability to integrate some of Replicon’s functionality within their third part applications. To learn more about the Replicon API and how its time tracking applications could help your business, visit the Replicon site as well as the Replicon API blog post.

TuentiTuenti, the social network coming from spain, has released the Tuenti API. This release will allow hopeful developers get their applications onto the Tuenti platform. One thing is for certain; developers must hope that their application is accepted. Tuenti is very serious about security. All applications trying to use the API must be rigorously tested for bugs, potential security flaws, and qualitatively examined to see if it is a good fit for the direction Tuenti would like to take going forward. To learn more about the Tuenti API visit the Tuenti site as well as the Tuenti API blog post.

PaddlePaddle is a service trying to get rid of the hassles with online shopping, specifically payment issues. Some sites require users to enter in payment and personal details every time they try to buy something. Paddle only requires this information once, and then holds it for future use within banking grade security protocols.  In addition, users must provide the security code for their card at every transaction. The Paddle API functionality is available to developers who want to integrate it into pre-existing e-commerce systems. To learn more about the Paddle API visit the Paddle site as well as the Paddle API blog post.

WitWit, like that of IPhone’s Siri, is a language interface designed to pull meaning out of spoken words. It works by allowing the developer, or person deciding what the spoken sentence means, to specify the intent of various spoken sentences. This allows developers to change how Wit analyzes speech so it can be more applicable to a specific app.  In a nut shell, Wit works by allowing developers to create an example sentence, and then specify what the app should do if a user says that sentence. This is all possible through the integration of the Wit API. To learn more about Wit visit the Wit site as well as the Wit API blog post.

SiteScoutSiteScout is a self-serve ad-buying platform that allows users to manage their ad campaigns in real time.  The SiteScout API allows developers access to the real-time-bidding platform. The API offers three primary components; reporting of statistics for ad campaigns, audience management statistics, and campaign management statistics designed to help users optimize their campaigns. To learn more about the SiteScout API visit the SiteScout site as well as the SiteScout API blog post.

EstimoteCombining the luxuries of online shopping inside the store seems like a cool idea, one that Estimote is already putting to the test.  Estimote sells a product, called the Estimote beacon, which interacts with smartphone users while they are in the store. These beacons send a Bluetooth signal that can notify smartphone users of in store deals as they walk through the isles looking for their desired product. The estimate API allows developers to integrate this functionality within other applications. To learn more about the Estimote API visit the Estimote site as well as the Estimote API blog post.

FuturelyticsKnowing what’s most relevant to each individual customer is relatively impossible; yet having a good estimate through some complex algorithms is achievable. This is where the Futurelytics API steps in. First each customer is given a predictive score then put through upsell opportunity analysis to identify what kind of customer they are. After this, in-game recommendation algorithms can give some insight into what is most relevant tot each customer.  To learn more about the Futurelytics API visit the Futurelytics site as well as the Futurelytics API blog post.

Softphone producer, CounterPath, has recently announced their Bria API for Windows.  The company is focused on creating a platform for unified communications over VoIP by taking advantage of fixed, mobile, and wifi networks. Although the API hasn’t been released, CounterPath believes it will help develpopers meet new market demand by giving them the ability to integrate instant messaging, voice, and video call functionality. To learn more about the Bria API for windows visit the CounterPath site as well as the CounterPath API blog post.

Nexalogy NxWith so many social network feeds to manage these days it’s a blessing to hear of a company that is doing something related to organizing it all. Nexalogy is a service designed to take your twitter feed and condense it down into the top concepts, whether that be the most popular hashtag on your feed or the most popular conversation.  It is all taken into account, and then taken one step further with the Nexalogy API, which allows developers to mine data and focus on concepts important to them. To learn more about the Nexalogy API visit the Nexame site as well as the Nexame API blog post.

DataplugIf you own or work for a business that ships using multiple carriers then you may be interested in the Dataplug API. Dataplug finds which carrier is most cost effective and even takes care of providing customers tracking information so the business doesn’t have to worry about what provider they used.  In a nutshell, it takes an error prone area of a business and makes it nearly fool proff, even providing a callable API so shipping orders can be done via third party applications. To learn more about the Dataplug API visit the Dataplug site as well as the Dataplug API blog post.

Matthew Scott Matt is a finance major at the Lundquist College of Business. He currently manages his own portfolio with aspirations of becoming a certified financial planner in the near future. To connect with Matt, please visit his Google+ and LinkedIn profiles.

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