Apps Alliance and Intuit Release App Privacy Tool

ProgrammableWeb Staff
Jul. 24 2014, 10:03AM EDT

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The Application Developers Alliance and its member Intuit have partnered to provide app developers open source code for a new app privacy tool. The open source code enables app developers to implement short-form privacy notices—simple, easily understandable screens that clearly inform consumers what data the app is collecting and with whom the data is shared. The screens supplement traditional privacy policies by summarizing important information in a consumer-friendly design.

“Intuit took great care to design an innovative, at-a-glance mobile privacy notice for Intuit QuickBooks Online, the number one cloud accounting solution for small businesses, ” said Barb Lawler, Intuit’s Chief Privacy Officer. “With this open source code, small app developers can use our template for their mobile privacy notice, which we hope helps increase adoption of the latest mobile privacy guidelines while enhancing transparency for consumers.”

“App developers want to inform consumers clearly and accurately, but traditional privacy policies written in legalese are difficult for consumers to understand,” said Jon Potter, President of the Application Developers Alliance. “The consumer-friendly privacy notices developed by Intuit will help developers clearly and simply communicate with their users. By incorporating these notices, app developers will create a trusted standard for communicating with consumers, without need for government regulation.”

The Alliance and several of its members, including Intuit, forged common ground with consumer and privacy advocates during the 2012-2013 U.S. government-hosted multistakeholder talks on mobile app privacy. The result of those discussions was a Mobile App Privacy Voluntary Code of Conduct. The code released today enables developers to adopt short-form notices and comply with that Code of Conduct. 

Intuit incorporated the short-form notice into Intuit Quickbooks Online with the help of TRUSTe, which agreed to host the notice under the TRUSTe Privacy Seal program. The open source code for the short-form privacy notices is available on GitHub and DEVSBUILD.IT, an app industry search engine powered by the Apps Alliance.

About the Application Developers Alliance
The Application Developers Alliance is a non-profit global membership organization that supports developers as creators, innovators, and entrepreneurs. Alliance members include more than 30,000 developers and more than 175 companies.

About Intuit
Intuit Inc. creates business and financial management solutions that simplify the business of life for small businesses, consumers and accounting professionals.

Its flagship products and services include QuickBooks®, Quicken® and TurboTax®, which make it easier to manage small businesses andpayroll processingpersonal finance, and tax preparation and filing.Mint.com provides a fresh, easy and intelligent way for people to manage their money, while Demandforce® offers marketing and communication tools for small businesses. ProSeries® and Lacerte® are Intuit's leading tax preparation offerings for professional accountants.

Founded in 1983, Intuit had revenue of $4.2 billion in its fiscal year 2013. The company has approximately 8,000 employees with major offices in the United StatesCanada, the United KingdomIndia and other locations. More information can be found at www.intuit.com.
 

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