AtTask, cloud-based work management provider, and WebDAM, digital asset management provider, announced their strategic partnership today. Both companies will integrate the other's functionality to existing platforms to expand marketing-focused technologies. The AtTask Marketing Cloud will now offer WebDAM's digital asset management and brand management functionality. Additionally, WebDAM's digital asset management users will have AtTask's full project management functionality. AtTask General Manager of Marketing Solutions Group, Nate Bowler, commented:
"WebDAM integration is a wonderful addition to our product....By bringing the power of WebDAM to AtTask, we can provide marketers and creatives with a single solution for managing their valuable digital assets at every stage of the lifecycle of work."
Both integrations are focused on marketing users. AtTask users will be able to better manage digital assets by making sure the most up to date digital assets are used, and by managing the assets from a single platform. The integration will increase efficiency and lower the chance of mistakes. WebDAM users will now have the ability to plan, monitor, track, share, and manage tasks and projects throughout the lifecycle directly in WebDAM's digital asset management system. WebDAM CEO, Jody Vandergriff, commented:
"We are excited to partner with AtTask....Not only do our technologies interact well, but our core focus is similar ― providing the world's best brands with the most natural and easy way to work."
AtTask and WebDAM are ideal integration partners. While they serve similar target audiences, their approach hits on a slightly different subject areas. Both excel in their niche, and partnership makes more sense than product expansion. Both AtTask and WebDAM users are encouraged to check out the expanded functionality today.