Organizations are increasingly tapping into Social Media networks to understand consumer behaviour in a bid to improve their products, services and reputation. The key to analytics is going to be the ability to tackle Big Data. Boston plans to bring industry experts and professionals together for a two parallel conferences that address these topics.
The first event is the Social Media and Web Analytics Innovation conference. This conference will focus on sentiment analysis and understanding behavioural patterns to help increase CRM and drive success.
The second event is the Big Data Innovation Summit. This event focuses on how you can make sense of the large amounts of data along with tools, techniques and case studies from data scientists and professionals that are working in this area.
Both the events are scheduled to be held across 2 days on Sep 13 & 14 at the Hyatt Regency Boston. And you can get access to both the events if you register for any one of them. The events consist of keynote presentations, breakout sessions and open discussion. Confirmed speakers for the event include executives from eBay, Yahoo, LinkedIn and many more. Key sponsors for the event include Vertica, Cognizant, Terracotta, Oracle and others.
Refer to the full conference schedule (PDF), that includes the tracks and day-wise sessions.