Capital One Charges Into Developer Territory With Beta APIs

Adam DuVander
Oct. 02 2012, 02:19PM EDT

Credit card company Capital One has released its first Capital One API. After a year of development by Capital One Labs, the company is making deals, rewards and identity available to access certain pieces of customer data.

"We know we won't always reach the customer where and when they're shopping. But if you can, we should talk," Capital One's Paul Sun said at the Business of APIs Conference. Developers who connect to Capital One's deals can offer personalized coupons to the customers. The company also makes rewards points available to make purchases. "CapitalOne customers are sitting on billions of dollars of spending power in points," Sun said.

Capital One uses OAuth, with permissions given for a period of time, such as accessing a customer's rewards balance for 30 minutes.

The services are currently in beta and documentation is available only by request for now. But the company has plans to expand the APIs it makes available. "The obvious one is payments," Sun said, though did not say whether the company is working on it. "We're in a position to create one that is more advantageous."

Big companies like Capital One are following in the footsteps of startups. It's another step toward every company having an API.

Adam DuVander Hi! I'm Developer Communications Director for SendGrid and former Executive Editor of ProgrammableWeb. I currently serve as a Contributing Editor. If you have API news, or are interested in writing for ProgrammableWeb, please contact editor@programmableweb.com Though I'm a fan of anything API-related, my particular interest is in mapping. I've published a how-to book, Map Scripting 101, to get anyone started making maps on websites. In a not-so-distant past life I wrote for Wired and Webmonkey.

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[...] Credit card company Capital One has released its first Capital One API. The API allows developers access to cardholder data with the user’s permission.  On top of this, the company makes rewards points available to make purchases through the API. This means a developer could get paid in points and receives money from Capital One instead of the customer. Lastly, Developers can create custom coupons by connecting to Capital One’s deals and using the API. To learn more about the Capital One API visit the Capital One site as well as the Capital One API blog post. [...]