Citi, one of the world's leading banks, has launched the Citi Mobile Challenge. The developer contest was designed to inspire developers to reimagine mobile banking and payments to drive innovation within the banking industry. The Citi Mobile Challenge launched last week as a follow up to the successful Citi Mobile Challenge LatAm, which attracted almost 500 developers across Latin America. As the North America challenge began, Citi Chief Client Experience Officer Heather Cox commented in a press release:
"Citi has long been a leader in innovating the client experience through technology, from pioneering the ATM to introducing the first mobile banking apps. We want to drive the next innovations that improve consumers' lives, and we created the Citi Mobile Challenge with that in mind...We are excited to discover what these developers will bring and we are challenging them to be bold and break new ground."
While the Challenge guidelines are extremely open ended, Citi will make many of its internal APIs available for integration. The APIs available already power many of Citi's current applications including Citi Mobile and Citi Wallet. Those interested in the complete API list available for the challenge, visit the Challenge API site. Developers are encouraged to integrate with third party APIs as well to add additional support and features to submissions.
Those interested in participating can apply for entry until the end of this week (October 3rd). On October 10th, Citi will notify accepted applicants. Over the rest of the month, participants will submit real-world applications and a panel of entrepreneurs, investors and leaders in technology and banking will select finalists. The finalists will present at demo events in Silicon Valley, New York, and Miami. Selected finalists will meet with mentors, receive a cash prize, and have the potential opportunity of taking their submissions live.
Citi has teamed up with leaders in technology (i.e. Intuit, Plug and Play, and Wearable World) to reach out to the developer community. Citi, like so many industries across the market, understands the value the developer community brings to its competitive advantage and believes developer interaction will lead to the next generation of banking. Apply to participate soon, before time runs out.