Dobango, the newest venture by Nexage founder Devkumar Gandhi, has launched the first social marketing platform for Pinterest. The new Dobango Social Marketing Solution for Pinterest allows brands to create and manage contests that are driven directly by the activity of Pinterest users.
Image Credit: Dobango
Although Pinterest has yet to release a public API, Dobango works on top on the Pinterest Platform by integrating Pinterest API coding to automatically push pins onto brand-sponsored contest boards. The activity and engagement data of Pinterest users is then retrieved and posted to the contest landing page which allows contest progress to be tracked in real-time.
"We believe we have 'cracked the code,'" said Devkumar Gandhi, "and for the first time there is a simple way to run, manage and virally spread social campaigns on Pinterest."
Dobango has already experienced some success with this new Pinterest social marketing solution.
The recent marketing campaign with Outta the Park BBQ Sauce asked Pinterest users to "post their best photos from feasts, gatherings and picnics to the brand's Pinterest page." Pinterest Users chose their favorites by clicking "like" or "repin" buttons and "daily and overall winners were awarded prizes."
Brands have been looking for a way to leverage the power and popularity of Pinterest to market their products and engage with their customers and fans. Dobango successfully helps brands to achieve this goal because brands are able to "reward the behavior people already demonstrate on Pinterest."
To read more about the Dobango Social Marketing Solution for Pinterest, please visit www.dobango.com/pinterest.