In Tim O'Reilly's keynote presentation yesterday at Graphing Social Patterns he highlighted some interesting metrics about Facebook applicatoins drawn from their just released report The Facebook Application Platform. You can get a good synopsis of this from Tim's blog post and this chart showing the distribution of active users among the top 200 developers:
The good news has already been widely disseminated: there are nearly 5000 Facebook applications, and the top applications have tens of millions of installs and millions of active users. The bad news, alas, is in our report: 87% of the usage goes to only 84 applications! Only 45 applications have more than 100,000 active users. This is a long tail marketplace with a vengeance.
This doesn't mean that Facebook won't become an important platform for developers, just that a throwaway Facebook app is not the ticket to quick riches. Embracing the Facebook opportunity requires more than just optimism.
A few stats of note his talk yesterday:
- 87% of usage goes to 2% of the Apps
- Most active category with > 100K users is Messaging
- The growth rate of the top applications appears to be slowing
The speaker after Tim was Facebook's David Morin who highlighted a few more stats about the Facebook Platform:
- There are now 90,000 registerd Facebook developers
- 100 new apps are added per day
- 80% of Facebook users have installed at least one application
We'll have to see how these trends are impacted by the impending launch of the MySpace Platform.