Image Credit: Google DoubleClick
Using the new DoubleClick Ad Exchange Seller REST API, developers can perform a variety of functions programmatically such as retrieve data for existing ad clients, ad units, URL and custom channels. Developers can also generate reports using specific query parameters, the data is returned in JSON format. Reports can be returned in CSV format if desired by adding "alt=csv" as part of the query. Google recommends that all API requests use OAuth 2.0 for authorization.