Google Maps Goes Enterprise

John Musser
Jun. 13 2006, 12:05AM EDT

There's a new entry in the Google's growing "Enterprise" product line: Google Maps for Enterprise. Licensed, supported mapping for both behind the firewall and external, commercial use. Even comes with a service level agreement (SLA). How much? Starts at $10,000. Announced yesterday, at their Google Geo Developer Day. From their site:

The speedy performance and ease of use of Google Maps is now available with full enterprise licensing and support. With Google Maps for Enterprise, businesses can integrate data and seamlessly build maps into applications of all types to create a high performance mapping experience. Map customer locations, track shipments, manage facilities—virtually any application with location data can benefit from a geographic view.

They note that "if and when" advertising is added to the free Google Maps that paying, licensed customers may turn these off. Although as they hint in FAQ "we hope you find it [the display advertising] so useful that you choose to include it".

In addition, geocoding -- the ability to convert street addresses into specific latitude and longitude coordinates -- is no longer a big missing piece of the Google Maps puzzle. Yesterday they also announced support for international geocoding. This covers US, Canada, Japan, France, Italy, Germany and Spain. [via Google Maps Mania]

John Musser

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This is great news, but the terms seem confusing. The mapping API is only limited to "services that are generally accessible to consumers without charge." This has allowed use of the API on news sites -- sites that are clearly commercial, but that don't charge for access.

The Q&amp;A for the new Enterprise product seems to contradict the mapping API terms. It states that, "The Google Maps API license does not permit using the API for commercial applications."

Does this mean that open news sites now have to use the enterprise mapping product?

[...] In response to the latest Google Maps news the team at Yahoo! have changed the licensing restrictions for their mapping API. Good news for developers: &#8230;we have lifted many of the restrictions associated with the Yahoo! Maps APIs. Until today, the APIs were available only for non-commercial use unless you applied for an exception. The concept of commercial and non-commercial has gone away and exceptions are no longer necessary in most cases. We have given you explicit Usage Policies to help guide you. [...]

[...] Google Maps Goes Enterprise Google Maps is now available for commercial and behind-the-firewall use. Starting price: $10,000. Also, the API now includes international geocoding, so developers need not use other APIs to convert street addresses to locations. (tags: google apis) [...]

[...] Yahoo! Answers launches Ask the Planet campaign [techcrunch] MySpace, The 27.4 Billion Pound Gorilla [techcrunch] Naymz Launches - Control Your Online Identity [mashable] Qunu Is a Killer Idea [mashable] Google Maps Goes Enterprise [p-web] [...]

[...] available until the third quarter. It&#8217;s notable that it is part of Google&#8217;s pay-to-play enterprise service first announced in 2006. Where traditionally Google Maps is aimed at any developer, Google Earth Builder appears to cater [...]

[...] of its Google Maps API. The company is making clear policies that have been present for some time. Google Maps went enterprise in 2006 when its Premier Maps was released. Many of the largest sites using Google Maps are already paying. [...]