GrazrScript for Feed Mashups

John Musser
Nov. 14 2006, 12:17AM EST

Grazr, the startup focused on making integration of structured data from multiple sources easy, has just launched GrazrScript 1.0. What is it? Grazr itself is an application development system for feeds and GrazrScript is a programming language for feeds. It is an interesting product with the potential to make a variety of complex mashup development problems a lot simpler.

The company is lead by CEO Adam Green who last week gave me a hands-on demo of the product. One of the things Grazr enables is data mashups without any server-side code and minimal client-side code (no JavaScript, Ajax or CSS tweaking needed). As with most code, it's best shown by example. Here is a mashup search example that I created in a few minutes of coding. It lets you search the ProgrammableWeb blog and mashup feeds via Google and Yahoo, then returns the results in their OPML/RSS widget.

You can see a variety of other examples of this in their tutorial page.

As more and more data used to build mashups comes in structured forms like RSS, Atom and OPML, it makes sense to use tools that treat these as first-class data types.

John Musser

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[...] What the article doesn&#8217;t mention is the use of feeds as a common format for retrieving data from multiple sources. That is the next step in the world of mashup programming. John Musser of ProgrammableWeb recognizes this trend. He just reviewed GrazrScript for his mashup site and says that it has &#8220;the potential to make a variety of complex mashup development problems a lot simpler.&#8221; As more and more data used to build mashups comes in structured forms like RSS, Atom and OPML, it makes sense to use tools that treat these as first-class data types. [...]

[...] While on the surface Grazr may look like just an embeddable feed-browser, as we covered in November, that is underestimating the tool &#8212; Grazr is really an application development system for feeds and their GrazrScript is a programming language for feeds. There&#8217;s a huge potential for intelligent tools in this space and this week&#8217;s announcement shows we&#8217;ll be hearing a lot more from Grazr in the future. [...]